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PERFECTLY COATS EVERY LASH: Unlike conventional mascaras, It's So Big But Better Black Volumizing Mascara adheres to every lash, adding length and volume without smudging, flaking, or clumping.
HOLDS THE CURLS ALL DAY: Our mascara uses a lightweight formula enriched with Carnauba, Beeswax, Candelilla, and Tribehenin. This blend keeps your lashes curled all day while providing length.
EASY TO USE: Our improved corset-shaped brush ensures even application. It delivers the perfect amount of smudge-proof mascara to every lash, even those hard-to-reach ones. It’s easy to remove with warm water, micellar water, makeup remover, or cleanser.
THE SAME PRODUCT YOU LOVE, BUT BETTER: It’s So Big has been revamped to enhance formulation and performance. Note that you may receive the original version.
CRUELTY-FREE AND PARABEN-FREE: Our formula is cruelty-free and paraben-free, certified by the Leaping Bunny Program.
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